The project was implemented on the initiative of X5 Retail Group, which is supposed to be one of the first customers. The start-up project was supported by the venture capital fund of Tomsk State University in 2018.
After the start of industrial production of thermal labels, X5 Group intends to introduce them to the supply chain and to oblige its suppliers to use thermal labels for marking frozen products delivered to stores in the distribution network. It's no secret that often frozen products undergo cyclic defrosting during transportation.
The main purpose of the label is to irreversibly change color when the temperature regime is violated, which clearly indicates the correct keeping of the «cold chain» – that frozen foods were stored and transported in needed temperature regime.